Coreblend Training Apparel

Illustration | Branding | Creative Direction Core Blend Training is an athletic Gym based in Georgia, they contacted me looking to create a custom Shirt that they can use in their gym, and could be sold to their clientele. The goal was to create a style and aesthetic that was fun, vibrant, family friendly, and still able to convey what it is they do. I spent some time researching their location, their gym, and some of their back story. I was able to find out they have a Gym Dog who is a Labradoodle. A really cute dog that was the perfect fit for the project. I based by initial sketches on this idea and went from their. After finalizing the sketch I created a Vector illustration that popped and really could be used well on a shirt. Overall a fun project that really let me take creative control and create a solution for a great client.